Motion design
Leveraging custom motion design artworks make the Aware lab experience tangible on the screen.
Aware
Health checks for everyone
Web Design
Motion Design
Founding Story
Founded by former EyeEm co-founder Florian Meissner and Ferdinand Schmidt-Thomé, Aware raised $15 million in seed funding to combat the emergence of chronic diseases. Their service is centered around making lab-based health tests accessible, readable, and actionable for an audience that likes to stay ahead of the curve. Using a data-driven approach, the long-term goal for Aware is to build Europe’s largest health database for personalised medicine.
Design Solution
In time for their launch and first lab opening, Aware needed a web identity that would resonate with their target audience and convey their mission of improving people’s health by taking control of their vitality data. We created a marketing website experience that resonated with their audience of active and curious individuals, incorporating micro-interactions symbolizing growth, transparency, and diversity.
Website
A strong focus on intuitive information architecture, clear navigation, and dynamic content.
Micro Interactions
Designed for the next generation of health-forward individuals.
