Our Design beliefs
We believe that the most inspiring creative solutions emerge by combining different perspectives and iterating in fast feedback cycles.
2. Reduce, Reduce, Reduce
At blossom, we believe in simplifying. By reducing complexity, we make space for what really matters and allow users to navigate interfaces with ease.
3. Design for humans
We spend a whole lot of time understanding the user’s needs, fears, and desires. It’s our job to make sure that the product is centred around the user.
4. Bring it to life
We prototype throughout the design process. Be it engineers, investors, or users, we make sure to test the product on viability, tech feasibility, and desirability.
5. Build on Brand
Brand and experience strategy is our guiding north star and it strongly informs each and every design decision. It speaks to the user’s deepest needs and drives action.